8 Tips during a meeting with investors
💡 I recently had a few startups asking me for some tips to help them secure funding during a meeting with investors. So here are the 8 tips during a meeting with investors that you can use:
👉 The attention span of investors during a pitch is short:
An adult’s average attention span of 8 seconds is shorter than a goldfish one, according to research conducted by Microsoft Corp. When it comes to investors, this time frame may be even shorter. This emphasizes the importance of grabbing their attention from the very beginning of your pitch.
👉 The impact of storytelling in pitches:
Stories are up to 22 times more memorable than facts alone. Incorporating storytelling elements into your pitch can help engage investors on an emotional level and make your presentation more memorable.
👉 The influence of social proof:
Research has shown that social proof, such as testimonials, endorsements, or previous successful ventures, can significantly influence investors’ decisions. Highlighting any relevant social proof during your pitch can help build credibility and trust.
👉 The importance of a clear and scalable business model:
According to a study by CB Insights, 38% of startups fail because they run out of cash. Having a clear and scalable business model is crucial for investors to understand how your startup will generate revenue, grow, and eventually achieve profitability.
👉 The role of market size and growth potential:
Investors are often interested in a startup’s market size and growth potential. Highlighting the market size and potential for disruption in your pitch can help capture investors’ attention.
👉 The impact of team composition on investment decisions:
Research conducted by Harvard Business Review found that investors consider the startup team’s composition as one of the most critical factors in their investment decisions. Demonstrating a strong, complementary team with relevant expertise and a track record of success can significantly increase your chances of securing funding.
👉 The necessity of a well-defined competitive advantage:
According to Techstars, 42% of investors consider a startup’s competitive advantage as one of the most crucial factors when evaluating investment opportunities. Clearly articulating your startup’s unique value proposition, differentiators, and barriers to entry can help convince investors that your business has a competitive edge.
👉 The impact of traction and milestones:
Investors often look for startups that have achieved significant milestones or demonstrated traction. Highlighting key achievements, customer acquisition, revenue growth, or partnerships can showcase your startup’s progress and potential for future success.
